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Business How to Wear Articles August 25, 2017

Dress Like a Boss: The Wedge Fund Secret

In case you are the last one to know this, boss is the latest word to denote power. It could also just mean something that is awesome. You’ll hear phrases like “That’s boss” and “Dude, she’s boss!” If you look at Amazon book titles, you’ll see things like How to be a Bawse, GirlBoss, and Boss Bitch . (Not to mention all the erotic fiction titles with boss in the title – I mean, is it its own genre now?) We all want to be boss in the street lingo sense but also in the more traditional sense. That may be the reason you decided to become a real estate agent, independent salesperson, or consultant. You wanted to be your own boss. When you think of a powerful female boss, maybe you think of someone that runs a hedge fund. You may think of someone in a perfectly tailored outfit, with […]

Business June 6, 2017

CareerCorner: Is This Real Estate Marketing Idea Headed for Extinction?

Let’s visit real estate marketing ideas of yesteryear. Once upon a time in the land of neighbors bringing over casseroles, lemonade stands run by 5-year-olds, and before the word Kardashian was ever uttered, you could depend on your friends, family, and neighbors to help spread the word and market your real estate business. Now, the landscape has completely changed. Or has it? You can still use your friends, family, and neighbors to help you market your real estate business, but you just need to put a system in place to help you. The old-school concept of a simple thank you can help. The last time that someone sent you a referral, did you thank them? Did you place a thank you phone call, type a thank you text, or send an e-card? If you can’t remember the last time you received a referral, then you may know why your phone […]

Your Career Can Forge Ahead Thanks to These Two Things

As a real estate professional, your first impression is your income. A bad first impression means pushing a shopping cart full of recyclables in between your showings to help cover overhead. Okay, things may never get that dire, but how can you make a good first impression if your taste in clothing is more “What’s clean and stain-free?” than “What’s new on the runway?” A great way to hack the polished and professional code is with your shoes. Your shoes can make a great first impression for you, and here are two designer shoe recommendations. If you had to get two pairs of designer shoes to buy, they should be a pair of non-everyday high heels and a pair of boots. An everyday high heel would be the basic, classic black or brown high heel you could wear with almost any outfit. Now, you might be thinking, “I’ll get my […]

5 Designer Wardrobe Pieces for Professional Speakers

A general rule for professional speakers is to dress one level up from the audience. And a way to follow that rule is to go designer. However, even if your mindset is designer, your budget may not be designer, so how can you pull this off? There are five pieces I would recommend that you begin to acquire for your wardrobe that will let you get plenty of mileage, compliments, and cache out of them. And if you need to know what to wear with a designer dress you bought, here are some outfit ideas as well. Let’s work from head to toe.   A designer jacket. A designer jacket is going to add some oomph to a top that may have been purchased at Target. The jacket helps to pull together any stage outfit and looks great in photos. For this designer jacket, you can go the more traditional route […]

Business What to Wear Articles January 27, 2017

The Real Secret to Sex Appeal vs. Curb Appeal for the Real Estate Professional Wardrobe

The idea of creating curb appeal is to make a prospective buyer say, “Oooooo” or “Ahhhhhh” when they pull up to a new home or, at the very least, make the home look inviting and not like Lurch will answer the door. What do prospective clients say when they see you for the first time? If it’s not “Oooooo” or “Ahhhhhh” or “I can’t wait to see what she will bring to the table,” you may need to work on your own curb appeal by adding a little sex appeal to your wardrobe. Sex appeal doesn’t mean your photo on your business card could also double as an ad for the local plastic surgeon. It just means “immediate appeal or obvious potential to interest or excite others, as by appearance, style, or charm” (or at least, that is what dictionary.com defines sexual appeal as). So let’s get started on the […]

Business January 5, 2017

Career Corner: Can Your Real Estate Marketing System Compete with This?

  Well, are you on Facebook? How many Instagram followers do you have? Have you tweeted in the last 48 hours? Are you on Popsicle yet? Everyone who is anyone is on Popsicle! You’ve heard that all of this “activity” is needed to have an effective real estate marketing system. However, the number one way that people find a real estate agent is by talking to their friends, family, and acquaintances. In other words, it is real-life, word-of-mouth marketing that is effective, not marketing to your online “friends.” Therefore, any real estate marketing system needs to have a referral marketing strategy at its core. No real estate marketing system can compete with a prospect’s BFF raving about how great her real estate agent is and recommending her to anyone and everyone.   Is your real estate marketing system creating raving fans? What can you do in your business that will […]

Business November 1, 2016

Career Corner: 2 Good Things and 2 Very Bad Things about Marketing Yourself in Real Estate

  You have an owner that wants to sell their home. However, there are few things that the owner needs to do to spruce up the place to get it ready to sell. There are carpets to clean, walls to be painted, and lawn care to enhance the home’s curb appeal. Then, you have to get really good photos from all the right angles to essentially make potential homeowners drool when they see the photos. So do you want the good news first or the bad news?   Let’s start with the bad news. If you are trying to sell yourself in real estate, you need to engage in a similar process. Regarding the first bad news, have you spruced yourself up to help market yourself? The second piece of very bad news: do you have really good photos of yourself so that potential homeowners look at your photos and […]

Business September 30, 2016

Career Corner: Your Real Estate License Is a License to Network

  Well, you have your real estate license. Now what? You need to get some clients, and the advice from everyone is start your network. Your real estate license is really a license for you to be able to start networking. How many people can you meet? How many people can you tell what you do for a living? You are going to network yourself into becoming a successful real estate agent. Say you need to have 100 conversations to get one client. How quickly can you get to 100? Well, you can go to events and conferences to meet a lot of people in one place and spread the word. There is another way to go about this. What if everywhere you went, people came up to you to start a conversation? You are at the dry cleaners, and people approach you. You are in line at the grocery, […]

Business September 16, 2016

#CareerCorner: Why Real Estate Careers Hinge on This Three-Inch Detail

  Real estate careers depend on your ability to get the word out. And often you have to work harder than a pseudo-celebrity on minute 17 of her 15 minutes of fame in order to get people to pay attention. Real estate agents don’t have tools like TMZ or US Weekly to help with their efforts. It is completely up to you to get the word out to get new clients, let people know about a property that is for sale, or bring some traffic to your latest open house. One of the key weapons in your marketing arsenal is your business card. Lack of attention to this three-inch card could be turning this powerful marketing weapon against you and making you into a suicide bomber that is intent on destroying your real estate career. Here are three details you should pay attention to regarding your real estate business card: […]

Business August 24, 2016

Career Corner: The Half-Truth of Real Estate Courses

  They have real estate courses on real estate law, contract clauses, ethics, and the art of pricing and listing, but why are there no courses on how to BE a real estate agent? Real estate courses provide a half-truth on how to be a real estate professional. It is like you wanting to become the Queen of England, so you get training in British law, history, and politics. Then, you attend your first event as the head of state dressed in flip flops and cutoff shorts, eat with your hands, and laugh with your mouth full so that a piece of chicken lands on some ambassador’s lapel. You have all the knowledge that the Queen of England needs to know but none of the social graces that create the opportunities for you to display that knowledge. The ambassador will not want to discuss trade envoys if he has to […]

Business July 4, 2016

Career Corner: Go From Real Estate Broker to Real Estate Power Broker

  In the pool of real estate professionals, the real estate broker is the shark-hungry, ambitious, and with one thing at the top of mind: the game of real estate. As a woman in the professional world of real estate, you have been taught the basics to get your license. If you are a broker, you have even more education, more experiences, and more licenses. But have you been taught to be a shark? How can you go from real estate broker to real estate power broker? Here’s lesson one. You can’t be a shark if you are in orange and white stripes that are more reminiscent of the Disney character Nemo. If you want to be a shark, you need to look like a shark. You need to dress like a shark. You will often hear men say, “I need a power tie.” But what is the equivalent of […]